Kerrang Magazine Distribution

The publisher of the Kerrang magazine is Bauer Media Group.

1)Do they offer subscriptions? Why?
Kerrang magazine offers subscription. They offer an offer of £80 per year if you pay by debit card, this would save the customer £32 per year and also it will be delivered to their door step instead of having to go out and collect it. They offer subscriptions because it guarantees them sales and that people would buy it for an entire year, also it will attract more customers because the magazine would be delivered to them and they would be attracted by saving money overall.

2)Do they have an ezine version? Does it have the same content? Why?
Kerrang magazine offers a electronic version as it has a website where you can read about news and other things that would be in the music magazine. However, the content of the both is not exactly the same. They have a website where you can find out short news and articles, but they still have the main interesting interviews in the actual magazine. Having a ezine version allows people to access it very easily and from anywhere for free. The magazine ensures the company profit.

3)Is there content on the website that isn’t in the magazine and/or visa versa? Why?
There is content in the magazine that isn't on the website because, on the website there are less important or less striking stories and news, whereas in the magazine they have interviews and photos and posters. They make money through selling the magazine and from advertisement in the magazine. If they had everything on the website, a lot of people would no longer buy the magazine at everything would be online already and it would all be free and accessible therefore, they would lose money and not make as much profit.

4)How do they use Social Media to generate readers?
They have many different social media accounts where readers see sneak peaks of what is on the website or what is in the magazine. This would make audience want to buy the magazine or visit the website to find out the whole story about specific events or artists. Also with the use of social media you can advertise who is going to be in the magazine or what artists will be featured and will be found or are usually found in the magazine. This also attracts the readers attention because if they see for example that their favourite artist will be on the cover or featured in the newest issue they will be likely to go out and buy it. Social Media is very accessible and it allows everyone to see the posts all over the country and abroad. They use social media because the new generation is all about social media and the internet therefore, most people use it. Lastly, they use it by having accounts on social media such as Instagram, Twitter and Facebook which are the most used social media in the country.